January 13, 2014
Ibrey Woodall, VP, Net Communication Services
By Ibrey Woodall, VP, Net Communications Services
Weve have been advised by naysayers for years now the press launch is actually dead, particularly within the economic industry. The Particular statistical truth, however, is the extremely fact that the press launch is, by far, one of the most accessed type associated with content inside an investor relations center, or IR site.
At business Wire, we function with a large number of publicly traded companies for you to disseminate press releases containing important monetary data. Many associated with these organizations get also partnered using Enterprise Wire for you to host their own IR site. Since we monitored these sites, we noted which one of the most popular content ranked as follows for 2013:
Press ReleasesEvents and also presentationsExecutive biographiesAnnual reports as well as other economic documentsAnalyst coverage
With a large variety of 1000s of views, the press release reigns supreme since it is actually viewed virtually seven occasions greater than events and also presentations, the next many preferred content type. Views with regard to all content kinds elevated coming from 2012 to 2013. Interestingly enough, executive biographies grew over 300 percent, passing annual reports by a level.
Ive often championed your frequently asked concerns as well as FAQ section, particularly for that IR site, plus it will be subsequent in series following the leading 5 content kinds above. financial communications can be complex in times, as well as investors, analysts and also monetary reporters possess a large amount of concerns they need answered quickly. The idea makes it straightforward pertaining to almost all events if the most common concerns are given with the most up-to-date answers.
Due towards the need for press releases, it will be crucial that they post simultaneously and immediately for the IR website while they are generally dispersed by method of the particular newswire. Categorizing releases not only through date, but additionally through subject matter, can make all of them easier to review along with manage.
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Investor Relations, on-line newsrooms, Public Relations, Reg FD, Useful Resource sites | Tagged: Ibrey Woodall, Investor Relations, Investor relations web site hosting, IR websites, IRChat, IRO, news IQ, NewsHQ | 
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Posted through Serena Ehrlich, Director involving Social & Evolving Media
August 8, 2012
By Ibrey Woodall, VP, Net Communications Services, business Wire
Ibrey Woodall, VP, Internet Communication Services
What Im hearing will be KISS Keep it Simple, Stupid correct? exclaimed certainly one of your world of warriors wildstone hack 70+ attendees during Enterprise Wires Meet the actual Media luncheon. Your discussion regarding this Atlanta-based session covered how a media makes use of on-line newsrooms. While moderator associated with this session, I turned and checked out the panelists to reply to this outburst. all three replied using vigorous, affirmative nods.
The panel consisted of Anita Sharpe, Bureau Chief, Editor-at-Large for Bloomberg News; Jeremiah McWillams, business Reporter at the Atlanta Journal-Constitution; and also Stephen Brown,EVP/Managing Director, Cohn & Wolfe-Atlanta. Every panelist shared their particular private insights with regards to challenges and also usage involving online newsrooms from the media. This particular included keeping the actual online newsroom basic and straightforward along with straightforward usage of information particularly in regards in order to the organization.
For many years, Ive surveyed journalists upon what they want throughout a web-based newsroom. Ive furthermore surveyed communicators upon the method they manage his or her on-line newsroom. I use this beneficial feedback to produce sure that Company Wires NewsHQ item contains the greatest features as well as functionality. I enjoy listening to the horror stories, along with seeing journalists acquire labored up about obstacles within a few involving the on-line newsrooms they visit.
(L-R) Jeremiah McWilliams, Atlanta Journal-Constitution; Anita Sharpe, Bloomberg News; Stephen Brown, Cohn & Wolfe-Atlanta along with Ibrey Woodall, business Wire talk about how media use on the actual internet newsrooms.
Although most agreed that an on-line newsroom can end up being a necessity for just with regards to any organization, below are straightforward points that have caused frustration with regard to these particular panelists.
Excessive clicks in the corporate web site towards the newsroomComplicated navigation along with designUncategorized press releasesAbsence involving press releases dispersed via wire servicesDearth associated with historical press releasesPress releases throughout PDF format onlyOmission of dates inside press releasesLack regarding fact sheetsInsufficient birth dates with regard to executivesMissing subject make the difference expertsUnavailability regarding email alertsForced registration/password-protected contentInadequate updates throughout a crisis situationFailure to provide media contact telephone quantities as well as email addresses
All of these frustrations are usually easy to stay away from using a appropriate on-line newsroom. Presently there has been 1 request made; however, that Im unsure will actually be for sale in a web-based newsroom cell telephone figures with regard to chief executive officers.
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Like Loading...Leave a comment | Business Wire Events, online newsrooms | Tagged: Anita Sharpe, Atlanta Journal Constitution, Bloomberg news, Enterprise Wire Atlanta, Cohn & Wolfe, Ibrey Woodall, Jeremiah McWilliams, NewsHQ, on the internet newsrooms, Stephen Brown | Permalink Posted through Phil Dennison, Senior Advertising Specialist, business Wire
May 21, 2012
by Ibrey Woodall, VP, Internet Communications ServicesIbrey Woodall, VP, Internet Communications Services
I get weekly, often daily, conversations along with communicators at Fortune 500 companies. These kind of discussions give interest to online newsrooms as well as investor centers. more along with more, I notice these top-notch professionals understand that their own communications middle needs in order to be optimized regarding mobile access.
Whether your message is made for investors and also analysts or journalists and also bloggers, you cannot overlook the proven fact that your audience is a relocating target. As Well As in which relocating target has a smartphone.
Two a extended time ago, only 18 percent regarding U.S. mobile subscribers owned the smart phone device. Today, it actually is 44 % based on Nielsen. If you need much more statistics to always be able to convince an individual of the mobile momentum, the particular Pew Analysis center reviews that will any third (34%) of all desktop/laptop information consumers also use their smartphone to acquire access to news.
So the actual problem isnt whether or even not you'll need your web newsroom or perhaps investor center optimized pertaining to mobile devices, it is the place swiftly you'll become in any position to ensure it is happen. Some Other points to consider about include which in turn platforms your current mobile-optimized online newsroom or investor middle will support; how investors, analysts, or perhaps journalists will discover your own mobile site; if your mobile website is actually legible; in the event you is planning to be in any place to view mobile web site statistics; and whether or even not you need the mobile application or even a mobile website.
Luckily, mobile-optimized websites ought to always be able to be clean as well as uncomplicated since we are discussing an extremely little screen. Therefore, the mobile-optimized variation regarding your online newsroom as well as investor center ought to consider no longer compared to a couple weeks for you to launch. Just About All main platforms (iPhone, BlackBerry, Android) should be supported, when the member of your own goal audience visits your internet newsroom or even investor center, their own smartphone must automatically redirect towards the mobile model regarding much better viewing.
Simple design can be the main element to a great user encounter when it comes in order to mobile sites. Shy from use of graphics that hold a large file size, as well as keep your code clean. As using any other site, anyone must have use of analytics so that anyone knows the particular number of web page views and also distinctive users garnered simply by your own mobile on-line newsroom or even investor center.
Although there are extremely good top causes to develop a mobile application, Enterprise Wire provides the mobile-optimized version. Its quicker and fewer costly to offer to be able to communicators using deadline concerns and also budget limitations. Its additionally searchable by means of Google consequently target audiences have a greater potential for finding company news, information and other content material kinds which includes press kits, stock quotes, as well as contacts. And, as weve seen, web browsers will continue to gain speed, while an individual platform might not always have an indefinite lifespan.
If you've concerns concerning NewsHQ Mobile on-line newsrooms as well as InvestorHQ Mobile investor centers, make contact with the local business Wire representative.
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Like Loading...1 Comment| Mobile, on the particular internet newsrooms | Tagged: Ibrey Woodall, InvestorHQ, mobile, mobile applications, mobile newsrooms, mobile sites, NewsHQ, online investor centers, on-line newsrooms | Permalink Posted by Phil Dennison, Senior Marketing and Advertising Specialist, Company Wire
April 9, 2012
by Warner Boutin, Account Executive & Luis Guillen, Media Relations Specialist, Enterprise Wire LA
Business Wire LA hosted a media panel breakfast event in Wednesday, March 28th examining best practices for on the actual internet newsrooms.
Business Wires VP Internet Communications, Ibrey Woodall moderated the panel. Panelists included Brian OConnor, Director involving Advertising & PR, Cunard Cruise Line; Serena Ehrlich, Director of Marketing, Mogreet; Deborah Braidic, Manager Site Content/Internal Communications, Childrens Hospital LA and Amanda Hedlund, Net Communications & Media Relations Specialist, Childrens Hospital LA.
L-R: Amanda Hedlund, Deborah Braidic, Brian OConnor, Serena Ehrlich & moderator Ibrey Woodall
Based on the latest Bulldog Reporter/Business Wire Communicators On-line Newsroom Survey results, panelists discussed anecdotes, challenges & general benefits of their particular on the actual internet newsrooms. Here are usually a few of the highlights of the discussion:
General survey findings:
Half (48.4%) associated with corporate communicators at present come along with an on the actual internet newsroomThe on-line newsroom remains a relatively modest investment for the actual vast majority of companiesCompanies tend to be integrating their own social media activity into their newsroomsTwo most important website features: PR contacts and also research module
On constructing your online newsroom:
Stakeholders must get together from your very starting OConnorCorporate communications along with web development has to end up being able to be about same page. We streamlined things early, which prevented wedding ceremony via falling apart along the road BraidicKnow your audiences needs. We make certain our audience could rapidly find our most recent information HedlundDetermine what content the audience desires to seeJournalists want quick use of your newsroom instead of browsing full site
On generating your internet newsroom relevant:
Customize newsroom based on your top three nearly all frequently accessed content material type:Photos, press releases & b-roll Cunard Cruise LineMultimedia, PR contacts and all social media content MogreetMultimedia, Experts/Physicians lists along with protected logos Childrens HospitalCategorize your own releases and record experts also EhrlichUse inbound web site traffic to create prospective weblog posts. I check the net targeted traffic analytics pertaining to weblog ideas EhrlichAnalyze your web newsrooms web site stats on a every week basisMake your own corporate blog available on your current own on-line newsroom
On on-line newsroom maintenance, crisis communication along with security:
Every company must have dark site ability, allowing you to prepare pages ahead of period to acquire a potential crisisDark sites need being mild on graphics and multimediaSome associated with my clients maintain 10-12 various dark sites pertaining to just-in-case circumstances EhrlichYou must understand your own goal marketplace if youre likely to password protect your current newsroom EhrlichPassword protected content material required sometimes:We dont want somebody pulling a photo archive on a ship we dont manage any longer Cunard Cruise LineSometimes well use passwords in order to avoid logos coming from getting stolen Childrens Hospital LA
For a lot more upcoming neighborhood business Wire events or notice whats coming up in our award-winning webinar series, visit our events web page or even follow business Wire events about Twitter, hashtag #bwchat.
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Like Loading...Leave the comment | Business Wire, Company Wire Events, online newsrooms, Advertising | Tagged: Amanda Hedlund, Brian O'Connor, Bulldog Reporter, business Wire, Enterprise Wire Bulldog Reporter online Newsroom Survey, Children's Hospital LA, Cunard Cruise Line, Deborah Braidic, Ibrey Woodall, Mogreet, on the internet newsroom best practices, online newsroom practices, on the particular internet newsroom tips, on-line newsrooms, Serena Ehrlich | Permalink Posted simply by Amy Yen, Advertising Specialist, Company Wire
January 24, 2012
by Ibrey Woodall, VP Web Communications Services, Company Wire Florida
Click here for you to download your 2011 Communicators On Your Internet Newsroom Survey Exec Summary
Hopefully, among the items on your listing of New Many Years resolutions would be to closely evaluate the workings associated with your existing on-line newsroom. Perform you have the completely developed along with optimized online newsroom? Can it have the expected features? Really Does it fit well in your all round set of advertising as well as social media tools? Will it allow you in order to definitely work efficiently along with timely? In case not, do you have your budget to afford 1 which does?
Based on the results of the October 2011 Communicators online Newsroom practices Survey simply by business Wire and Bulldog Reporter, the vast majority of organizations whom intended to generate an online newsroom in the future expected to do thus within the actual subsequent 3 in order to 6 months. that implies that 2012 will probably be the year that a few communicators will finally take advantage of the actual technology accessible to them.
In the particular past, barriers for you to utilizing an internet newsroom have got included insufficient resources, inability to self-publish content, inability to integrate social media, lack of traffic, insufficient analytics, lack of automated submitting involving press releases, inability for you to customize or even highlight content, as well as just the absence of the user-friendly content management interface.
Fortunately, very few regarding those surveyed felt which the value of a web-based newsroom was obviously a hindrance. both large as well as tiny companies pay under $10,000 a year for any regular online newsroom. Use this quantity as a parameter when operating the expense of an internet newsroom into your 2012 budget.
One of the obstacles communicators possess had to deal with is but one Ive seen approach as well often. An Individual wont find this hurdle noted immediately on the survey as it deals using internal departmental manage and strife. However; you can imagine or perhaps relate towards the scenario when the thing is that many organizations use an inside IT department to produce their particular on your internet newsroom. This specific may explain why communicators get not been capable of self-publish content, automate press launch postings, integrate social media, or perhaps highlight certain content.
An on-line newsroom is truly a implies through which the communicator can easily perform his or her job more efficiently, update content material a lot more frequently, supply desired material in order to journalists more easily, as well as interact along with multiple audiences more timely especially throughout a crisis situation. This can be not just another section within an organizations marketing and advertising website.
Will anyone become in a position to use devoted communications technology in order to fulfill the varied demands involving 2012? Inside various other words, are you a new PR warrior with the proper battle weapons?
Learn much a lot more about Communicators online Newsroom Practices: be portion of us pertaining to our totally free webinar in Tuesday, February 28 with 1pm ET. Ibrey Woodall, VP Net Communications Solutions for Enterprise Wire, will reasonable your panel, including Cindy Haas, Director, Corporate Communications, Ryder System; Maggie Jensen, APR, Media Relations Consultant, Securian Fianancial Group; and also Mike Trask, Manager involving Corporate Communications, Bally Technologies. register for your free involving charge session HERE.
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Like Loading...Leave any comment | Business Wire, on-line newsrooms, Pr | Tagged: 2011 Communicators On The Particular Internet Newsroom Survey, Bally Technologies, Bulldog Reporter, business Wire, Cindy Haas, Ibrey Woodall, Maggie Jensen, Mike Trask, on your internet newsroom survey, on-line newsroom tips, on the actual internet newsrooms, Ryder System, Securian | Permalink Posted by Amy Yen, Marketing Along With Advertising Specialist, Enterprise Wire
September 12, 2011
by Ibrey Woodall, VP Net Communications Services
In numerous numerous a prolonged time of creating on the particular internet newsrooms, many involving my the majority of pleasant experiences have been operating directly with, and also gaining knowledge through corporate communicators within the field. Ive satisfied some good people, and also Ive been fortunate to be concerned together with on the actual internet newsrooms regarding educational institutions to be able to Fortune 500 corporations.
The stories Ive heard are endless along with entertaining. To Always Be Able To me, advertising specialists are the soldiers in the leading line. They Will keep on best of the trustworthiness of their own organization along with deal using a barrage associated with questions specially when things go wrong. I began surveying journalists inside 2004 to determine the issues they wanted through a web-based newsroom. Thats almost all fairly common knowledge now.
My objective today is to continue accumulating much more real-world knowledge via PR warriors, along with relay in which with other communicators. business Wire offers teamed on best of Bulldog Reporter to collect responses, and also reveal these people with all communicators.
If you have a web-based newsroom, please participate inside the Communicators On-line Newsroom Survey. Allow us realize the means you manage your online newsroom. There are only 29 questions, so it wont consider long. you have until Sunday, September 18 to help the sector peers, and perhaps even get an Apple iPad2TM.
Communicators online Newsroom Survey: http://www.surveymonkey.com/s/OnlineNewsrooms
I appear forward to mastering more.
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Like Loading...Leave a new Remark | All things Press Release, business Wire, online newsrooms | Tagged: Ibrey Woodall, on the actual internet newsroom, Polls, Pr | Permalink Posted by Monika Maeckle
June 14, 2010
simply by Ibrey Woodall, VP, Web Communications Services
Ibrey Woodall
The IABC world Conference took invest Toronto, Canada June 6-9, 2010. That was obviously a perfect chance pertaining to Enterprise Wire to be able to announce your launch in our NewsHQ online newsroom along with InvestorHQ investor center services.
So many attendees from most more than the united states had been hungry to learn concerning communications technology and also the real approach it integrates with social media. This specific has been evidenced from the many sessions referring towards the subject matter, such as How in order to measure your ROI of your social media efforts through Katie Delahaye Paine associated with KDPaine & Partners, Integrating multimedia to your social media marketing campaign by Donna Papacosta regarding Trafalgar Communications, along with my very own Sunday session On-line newsrooms using social media integration.
Other tracks included employee communications, global trends, change management, communication leadership, and strategy and counsel. An Individual can see more of the particular program by simply visiting http://www.iabc.com/wc/program.htm. You can easily also research about the Twitter hash tag #iabc10 to have an concept of the conversations taking place during the conference. from this identical feed, I found your site with regards to my session entitled On the Internet newsrooms using social media highlights simply by attendee Kristen Sukalac or even Prospero Communications.
I have to admit that will I has been amazed by the opening general session. The team regarding musicians known as Drum Caf (http://www.drumcafe) confirmed everyone how to listen along with play towards the exact same beat using African drums. I dont consider Ive experienced therefore many drums in one place. Drum Caf has performed regarding Nelson Mandela, Bill Clinton, the Queen of England, Tony Blair and also George W. Bush, plus they certainly didnt fall short to demonstrate a good time to IABC attendees.
IABC 40th Anniversary Cake
And involving course, Guy Kawasaki, author associated with nine books, provided a really comfy and pleasant closing general session in Your art involving Innovation.
I will be remiss if I did not mention that this 12 months had been the particular 40th anniversary associated with IABC, the feat that each organization should be fortunate sufficient in order to celebrate. Throughout rolled an extremely significant cake that took about six chefs for you to pick up and place on the table. I personally enjoyed your sigh of relief and also self-congratulations in each along with every chefs face once the wedding cake ended up being effectively transferred.
This had been my 1st IABC conference. The idea had been refreshing, professionally carried out as well as held many possibilities pertaining to both attendee and also exhibitor. Though a few is most likely not there yet, numerous attendees were well aware of your must integrate social media along with internet research engine optimization into their press release distribution. Yes, even the particular ones which work in the government industry.
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Like Loading...Leave a new Remark | Business Wire, Public Relations, social media | Tagged: communications technology, Donna Papacosta, Guy Kawasaki, IABC, IABC Convention, Ibrey Woodall, InvestorHQ, Katie Delahaye Paine, Kristen Sukalac, NewsHQ, on-line newsrooms, social media | Permalink Posted through Phil Dennison, Senior marketing Specialist, Company Wire
